TwoMorrows’ New Sources of Income

TwoMorrows’ New Sources of Income

TwoMorrows, publisher of comic fan magazines like Back Issue and Rough Stuff, has announced that it will be selling online editions of its magazines. Half the price (which makes them $3), with the added bonus of illustrations in color instead of the black-and-white used in print. They’re also pushing subscriptions instead of store sales: As a special bonus, subscribers to our printed magazines will get FREE access to the digital versions of the issues in their subscription, which will generally […]

TwoMorrows, publisher of comic fan magazines like Back Issue and Rough Stuff, has announced that it will be selling online editions of its magazines. Half the price (which makes them $3), with the added bonus of illustrations in color instead of the black-and-white used in print.

They’re also pushing subscriptions instead of store sales:

As a special bonus, subscribers to our printed magazines will get FREE access to the digital versions of the issues in their subscription, which will generally be available 2-3 weeks BEFORE copies are even printed. So if you’ve hesitated to subscribe because our mags show up in your local comics shop before they’re in your mailbox, you can now see the whole issue digitally (and in color) weeks earlier, for no extra charge!

Isn’t this what the Comics Journal is doing? Only TwoMorrows adds a helping of guilt:

We’re offering these digital editions as a test to see if there’s a market for it, not a way to do away with printed magazines. But we’re relying on the honesty of our readers, to NOT share their digital editions with others.

The publisher is also selling its Free Comic Book Day edition for the bargain price of $5 PLUS shipping. The justification? “[N]ow that the event is over, we’ve got to recoup our printing costs for that special publication” … because the idea of a publisher spending money for promotion and marketing without making it back immediately is apparently strange.

Update: Publisher John Morrow expands on his comments below in a new post elaborating on his rationale.